Primm's - Luxury Women's Designer Apparel and Accessories

Elevated Style, Curated for You

Step into a world of sophistication at Primms, where timeless fashion meets modern elegance. Discover exclusive designer pieces, statement event wear, and effortless resort styles—all handpicked to refine your wardrobe.

Whether shopping online or experiencing our boutique in Winston-Salem, let us curate a look that makes you feel your best.

Fresh Arrivals

Discover the latest arrivals in luxury fashion—sophisticated styles, statement pieces, and timeless wardrobe staples, handpicked just for you.

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Celebrate in Style

From elegant gowns to chic cocktail dresses, find the perfect look for every event.

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Elevated Casual

Striking the perfect balance between sophistication and ease.

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Complete the Look

Breezy silhouettes, luxe fabrics, and sun-kissed elegance—curated for your next getaway.

Staud Laurel Sandal Tan

$275.00

Isabel Marant Praia Small Bag

$595.00

Just Landed: New Spring Brands

Brand Favorites

Frances Valentine Gloria Top Pretty Peonies

$498.00

Frances Valentine Louise Collar Cotton Shell White

$228.00

Frances Valentine Barbara Skirt Dutch Tulip

$298.00

Frances Valentine Isla Pleated Mini Shirtdress

$248.00

Frances Valentine Origami Dress Pink

$498.00

Frances Valentine Smarty Cuffed Jeans Green

$278.00

Frances Valentine Ace Jean Stretch Denim White

$228.00

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Ann Mashburn Renata Wrap Skirt Tan Silk Shantung

$495.00

Ann Mashburn Fayette Flare Cropped Pant Olive Small Bengal Stripe Stretch Seersucker

$295.00

Ann Mashburn Elbow-Sleeve Frill Dress Orchid Fields Of Eden Liberty Fabric

$395.00

Ann Mashburn Elbow-Sleeve Frill Dress Olive/Multi Forest Printed Twill

$395.00

Ann Mashburn Frill Talitha Shirtdress Blue/White Stripe Pinpoint

$395.00

Ann Mashburn Split-Neck Gia Shell Tan Silk Shantung

$350.00

Ann Mashburn Tasha Polo Chalk Ice Cotton

$195.00

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Staud Laurel Linen Dress Pastel Clouds

$450.00

Staud Joan Linen Dress Natural

$395.00

Staud Cruz Bermuda Linen Shorts Natural

$265.00

Staud Lisa Top in Natural Linen

$295.00

Staud Romy Dress Earth

$375.00

Staud Capsule Cropped Hampton Sweater Jungle Leopard

$275.00

Staud Stadium Mini Shirley Bag

$295.00

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Brochu Walker Mina Dress Washed Black

$368.00

Brochu Walker Aurel Dress Sahara

$498.00

Brochu Walker Loti Bubble Skirt

$288.00

Brochu Walker Havana Dress Calico

$348.00

Brochu Walker The Morrow Layered Looker

$368.00

Brochu Walker Kate Belted Dress

$348.00

Brochu Walker Gaia Tee

$368.00

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Simkhai Coralina Wide Leg Pant Stratus

$375.00

Simkhai Bishop Top

$295.00

Simkhai Criss Shurt Dress Buttercream Stripe

$375.00

Simkhai Cersei Off Shoulder Midi Dress

$575.00

Simkhai Hanover Cotton Midi Dress

$595.00

Simkhai Marabella Satin Midi Dress

$645.00

Simkhai Jazz Pintuck Midi Dress

$695.00

Introducing

Personalized Styling, Elevated Just for You

Whether in-store or from afar, our boutique styling services offer expertly curated looks tailored to your unique style. Let us handpick pieces that make you feel effortlessly chic.

Book Your Complementary Styling Appointment