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End of Season Sale at Primm's

Don't miss out on our biggest markdowns of the season!

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Fresh Arrivals

Discover the latest arrivals in luxury fashion, handpicked just for you.

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Elevated Casual

Striking the perfect balance between sophistication and ease.

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Celebrate in Style

From elegant gowns to chic cocktail dresses, find the perfect event look.

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Step into a world of sophistication at Primms, where timeless fashion meets modern elegance. Discover exclusive designer pieces, statement event wear, and effortless resort styles—all handpicked to refine your wardrobe.

Whether shopping online or experiencing our boutique in Winston-Salem, let us curate a look that makes you feel your best.

Isabel Marant

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Ann Mashburn

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Rachel Comey

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Staud

/ /

Simkhai

/ /

Frances Valentine

/ /

Mirth

/ /

Donni

/ /

Doen

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No.6 Store

/ /

Freda Salvador

/ /

Brand Favorites

  • Isabel Marant
  • Doen
  • Staud
  • Hevron
  • Simkhai
Isabel Marant
View products
White Smoke Isabel Marant Oskan Soft Zip Taupe
 
White Smoke Isabel Marant Oskan Soft Zip Taupe
White Smoke Isabel Marant Oskan Soft Zip Taupe

Isabel Marant Oskan Soft Zip Taupe

$1,190.00
Sienna Isabel Marant Noemia Shorts Ecru
 
Sienna Isabel Marant Noemia Shorts Ecru
Dark Olive Green Isabel Marant Noemia Shorts Ecru

Isabel Marant Noemia Shorts Ecru

$195.00 $390.00 50% OFF
Black Isabel Marant Oskan Hobo Soft Black
 
Black Isabel Marant Oskan Hobo Soft Black
Black Isabel Marant Oskan Hobo Soft Black

Isabel Marant Oskan Hobo Soft Black

$1,290.00
Sienna Isabel Marant Skano Taupe Gold
 
Sienna Isabel Marant Skano Taupe Gold
Sienna Isabel Marant Skano Taupe Gold

Isabel Marant Skano Taupe Gold

$775.00
Beige Isabel Marant Obeline Pullover Ecru
 
Beige Isabel Marant Obeline Pullover Ecru
Antique White Isabel Marant Obeline Pullover Ecru

Isabel Marant Obeline Pullover Ecru

$425.00
Dim Gray Isabel Marant Obitina Pullover
 
Dim Gray Isabel Marant Obitina Pullover
Dim Gray Isabel Marant Obitina Pullover

Isabel Marant Obitina Pullover

$390.00
Antique White Isabel Marant Gresia Top Black
 
Antique White Isabel Marant Gresia Top Black
Light Gray Isabel Marant Gresia Top Black

Isabel Marant Gresia Top Black

$390.00
Doen
View products
Dark Slate Gray Doen Marianne Dress
 

Doen Marianne Dress

$348.00
Gray Doen Farley Top
 
Gray Doen Farley Top
Gray Doen Farley Top

Doen Farley Top

$198.00
Gray Doen Henrietta Dress Black
 
Gray Doen Henrietta Dress Black
Gray Doen Henrietta Dress Black

Doen Henrietta Dress Black

$348.00
Dark Gray Doen Henri Top Salt
 
Dark Gray Doen Henri Top Salt
Dark Slate Gray Doen Henri Top Salt

Doen Henri Top Salt

$248.00
Gray Doen Elowena Skirt
 
Gray Doen Elowena Skirt
Gray Doen Elowena Skirt

Doen Elowena Skirt

$328.00
Firebrick Doen Quinn Dress Red Zinnia
 

Doen Quinn Dress Red Zinnia

$139.00 $278.00 50% OFF
Light Gray Doen Rizzo Dress White
 
Light Gray Doen Rizzo Dress White
Gray Doen Rizzo Dress White

Doen Rizzo Dress White

$129.00 $258.00 50% OFF
Staud
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White Smoke Staud Cassette Top Taupe
 

Staud Cassette Top Taupe

$145.00
Antique White Staud Knack Pant Taupe
 

Staud Knack Pant Taupe

$195.00
White Smoke Staud Joan Dress Atlas Stripe
 

Staud Joan Dress Atlas Stripe

$345.00
White Smoke Staud Axel Skirt White
 
White Smoke Staud Axel Skirt White
White Smoke Staud Axel Skirt White

Staud Axel Skirt White

$147.50 $295.00 50% OFF
White Smoke Staud Wylie Dress Dandelion Sky
 
White Smoke Staud Wylie Dress Dandelion Sky
White Smoke Staud Wylie Dress Dandelion Sky

Staud Wylie Dress Dandelion Sky

$297.50 $595.00 50% OFF
Dark Slate Gray Staud Amy Mini Dress Navy
 
Dark Slate Gray Staud Amy Mini Dress Navy
Dark Slate Gray Staud Amy Mini Dress Navy

Staud Amy Mini Dress Navy

$147.50 $295.00 50% OFF
White Smoke Staud Ayla Top White
 
White Smoke Staud Ayla Top White
White Smoke Staud Ayla Top White

Staud Ayla Top White

$97.50 $195.00 50% OFF
Hevron
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Light Slate Gray Hevron OPAL TOP WHITE
 

Hevron OPAL TOP WHITE

$245.00
Light Slate Gray Hevron HARLOW DRESS
 

Hevron HARLOW DRESS

$232.50 $465.00 50% OFF
Dark Gray Hevron Carlin Pant-Ivory
 
Dark Gray Hevron Carlin Pant-Ivory
Dark Gray Hevron Carlin Pant-Ivory

Hevron Carlin Pant-Ivory

$207.50 $415.00 50% OFF
Dark Gray Hevron Ellison Top Ivory
 
Dark Gray Hevron Ellison Top Ivory
Dark Gray Hevron Ellison Top Ivory

Hevron Ellison Top Ivory

$137.50 $275.00 50% OFF
Dark Gray Hevron Vera Top Indigo
 
Dark Gray Hevron Vera Top Indigo
Dark Gray Hevron Vera Top Indigo

Hevron Vera Top Indigo

$132.50 $265.00 50% OFF
Dark Gray Hevron Zinna Short Indigo
 
Dark Gray Hevron Zinna Short Indigo
Rosy Brown Hevron Zinna Short Indigo

Hevron Zinna Short Indigo

$172.50 $345.00 50% OFF
Dark Gray Hevron Riva Dress Indigo
 
Dark Gray Hevron Riva Dress Indigo
Dark Gray Hevron Riva Dress Indigo

Hevron Riva Dress Indigo

$232.50 $465.00 50% OFF
Simkhai
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Light Gray Linnie Knit Combo Midi Dress
 
Light Gray Linnie Knit Combo Midi Dress
Lavender Linnie Knit Combo Midi Dress

Linnie Knit Combo Midi Dress

$645.00
Light Gray Simkhai Kimia Tie Waist Jacket
 
Light Gray Simkhai Kimia Tie Waist Jacket
Lavender Simkhai Kimia Tie Waist Jacket

Simkhai Kimia Tie Waist Jacket

$545.00
Light Gray Simkhai Chiara Midi Skirt
 
Light Gray Simkhai Chiara Midi Skirt
Lavender Simkhai Chiara Midi Skirt

Simkhai Chiara Midi Skirt

$415.00
Light Gray Simkhai Twila Short Sleeve Polo
 
Light Gray Simkhai Twila Short Sleeve Polo
Light Gray Simkhai Twila Short Sleeve Polo

Simkhai Twila Short Sleeve Polo

$325.00
Light Gray Simkhai Jazz Pintuck Midi Dress Cypress
 
Light Gray Simkhai Jazz Pintuck Midi Dress Cypress
Lavender Simkhai Jazz Pintuck Midi Dress Cypress

Simkhai Jazz Pintuck Midi Dress Cypress

$475.00
Light Gray Simkhai Montgomery Gown Chocolate
 
Light Gray Simkhai Montgomery Gown Chocolate
Lavender Simkhai Montgomery Gown Chocolate

Simkhai Montgomery Gown Chocolate

$645.00
Lavender Simkhai Olson Belted Midi Dress
 
Lavender Simkhai Olson Belted Midi Dress
Lavender Simkhai Olson Belted Midi Dress

Simkhai Olson Belted Midi Dress

$765.00

The Big Shoe Sale

Up to 80% Off

New Styles Just Added

View products
Tan Ancient Greek Sandal Titania Gold

Ancient Greek Sandal Titania Gold

$137.50 $275.00

New Items Just Added

Lavender Simkhai Olson Belted Midi Dress

Complete the Look

White Smoke Staud Alana Bag Black Fringe
 
White Smoke Staud Alana Bag Black Fringe
Dark Slate Gray Staud Alana Bag Black Fringe

Staud Alana Bag Black Fringe

$147.50 $295.00 50% OFF

Introducing

Personalized Styling, Elevated Just for You

Whether in-store or from afar, our boutique styling services offer expertly curated looks tailored to your unique style. Let us handpick pieces that make you feel effortlessly chic.

Book Your Complementary Styling Appointment

Visit Our Store

Address:
1214 Reynolda Rd Ste C
Winston-Salem, NC 27104

Monday - Saturday
10am - 6pm

Sunday
1pm - 5pm

Client Services
customerservice@primmsstyle.com
917.557.0437

Take a peek inside
“

I had a wonderful experience shopping at Primm’s today for my mother of the bride rehearsal attire and mother of the bride dress for my daughter’s wedding. A dear friend, referred me to their boutique and my mother, and I had a great experience. Beth and Amy were so attentive and really helped me find the looks I envisioned. Thank you so much!

”
Angie
“

I love shopping online at Primms! They carry such a beautiful selection of brands and styles. I recently had an issue with a pair of pants, and their customer service (especially Amie) was outstanding. They were quick to respond, handled everything so smoothly, and made the replacement process completely stress-free. It’s clear they truly care about their customers. Highly recommend!🌟

”
Luciana
“

Beth was so helpful! ! I found everything I was looking for (two dresses ) shoes and even earrings for one dress! It was so seamless and one of the best shopping experiences! Thank you!

”
Sarre

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