Introducing
Gift Guide
We pulled together our favorite pieces for the women who do it all—thoughtful gifts that feel personal, wearable, and luxe without trying too hard. Think soft cashmere, everyday jewelry, beautiful accessories, and the kind of elevated staples she’ll use on repeat.
Introducing
Holiday Edit
Step into the season in style with our Holiday Edit, a curated collection for every festive moment.
New for Winter
An Elevated Curation for All
Step into a world of sophistication at Primms, where timeless fashion meets modern elegance. Discover exclusive designer pieces, statement event wear, and effortless resort styles—all handpicked to refine your wardrobe.
Whether shopping online or experiencing our boutique in Winston-Salem, let us curate a look that makes you feel your best.
Shop the Sale
25% Off Denim for a Limited Time
Event Wear
For life's special moments
Collection list
Introducing
Personalized Styling, Elevated Just for You
Whether in-store or from afar, our boutique styling services offer expertly curated looks tailored to your unique styles. Let us handpick pieces that make you feel effortlessly chic.
Visit Our Store
Address:
1214 Reynolda Rd Ste C
Winston-Salem, NC 27104
Monday - Saturday
10am - 6pm
Sunday
1pm - 5pm
Client Services
customerservice@primmsstyle.com
336.971.1058